In this world, there are things you can only do alone, and things you can only do with somebody else. It’s important to combine the two in just the right amount.

Haruki Murakami

my dearest muse i write this for you

We’re nothing but cockroaches on this planet. The scourge of the Earth, if you will. You might think that’s negative, but let me assure you, I am by no means a negative person. I’m the type that believes the glass is always completely full because a refill is coming. In that sense, I’m an endless optimist. At the same time, I am an endless optimist who is skeptical of the infinite – meaning that I know there will come a point in time when I won’t be getting a refill. My opinions have always been informed by this principle. I keep my outlook about 99% positive and top it off with a 1% margin of error for things going awry. Disappointment rarely gets to me because I have already predicted it. But I digressed somewhere far from where I wanted to be in this post.

Let’s go back to the cockroaches. We’re nothing but cockroaches – a little blip in Earth’s grandiose history. You know how cockroaches never really go away? No matter how hard you try to get rid of them? They say that cockroaches will outlive everything if there was a nuclear strike or catastrophe. I believe it; they’re hardy and numerous. Humans are the same way. We’re little blips and relatively unimportant. Here’s the thing: a cockroach might not be good for much besides causing a child to freak out or getting a restaurant shut down, but a team of cockroaches? They can leave a trail of destruction behind. It’ll get dirty, nasty, and plain old disgusting. We can learn a thing or two from cockroaches: when we team up, we can make an incredible impact on whatever we set our minds to. It is totally up to us whether we push things toward a negative direction or a positive direction.

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a film about coffee drink of ages

A Film About CoffeeOn June 3rd, I found myself amongst a vast sea of assorted button-ups, coffee cups, and mustaches. I never thought that the smell of popcorn and the smell of coffee would work together, but for some reason, it left me with a supreme hunger for both of them at the same time.

I had the pleasure of settling down on the balcony of the historic Castro Theatre in San Francisco to watch A Film About Coffee. I had caught wind of the trailer about three or four months ago and immediately knew I wanted to watch this film, regardless of format. I signed up for their newsletter, which you should also do here, and right when they announced a screening in San Francisco about a month ago, I jumped online and bought a pair of tickets. The first trailer I watched had reeled me in with it’s intense imagery of a beverage I love so much. On a slow day, I drink about two cups, so it really has become a ritual – that’s why I looked forward to it and had relatively high expectations for it. As a plus, the film features a lot of my beloved San Francisco roasters. I’m glad I made it to the showing, because it not only met my expectations, but exceeded them across the board, leaving me with a greater appreciation and understanding of coffee.

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man’s search for meaning collection of passages


finding meaning

I’ve just finished reading Victor E. Frankl’s Man’s Search for Meaning. I bought the book on Amazon for some casual reading during the bus rides home and fell in love with it. It’s both inspiration and enlightening on several fronts. I’ve always thought about a few of the ideas he brings up in the book, but I could never quite find enough material to warrant a blog post, but Frankl’s book has allowed me to delve into those topics once again, so look forward to a few more posts about attitudes and perspectives. I wanted to share a few memorable quotes and passages from the last portion of the book related to logotherapy, but more importantly, to life and the meaning of life. If you’re interested in reading the entire book, I highly recommend it. I purchased the Beacon Press version, translated by Ilse Lasch with a foreword by Harold S. Kushner and afterword by William J. Winslade. You can find a link to the product page here.

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Receiving Emotions

“What he does receive are emotions” – the resonating line from the video. This is a perfect example of emotional marketing. If the last part had been cut out, it would have made an impression, but now you’re piggybacking on those emotions to get noticed.

If we pay no attention to the fact that it’s an advert and simply look at the message, it’s really quite beautiful. It matches up perfectly with my own outlook on life. Giving and loving may not pay of in the form of fame or fortune, but in the long run, we receive intangible rewards that are priceless. How do you put a price on emotions? The things that run across all cultures and peoples? It’s what we all have in common and THAT is why this video is so powerful. So, invest in people and receive emotions with open arms.